Membership Resources

Social Media Playbook

The BSA Social Media Playbook will be your guide as you use social media to communicate, recruit, retain, and inspire those in your community. Learn about best practices, recent trends, and the tools available to ensure your success.

Social Media Guidelines

The Boy Scouts of America has developed the following guidelines and policies to help you safely navigate the use of social media channels for your council or unit. These guidelines are a complement to the BSA’s existing Youth Protection policies and training.

WLACC Social Media Best Practices 

To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. You can also reach out

Social Media Images

Access high-quality branded photos, profile images, and cover images to share on your council or unit social media accounts.

BSA Brand Identity Guide

Consider it your compass to the Boy Scout brand. Also, be sure to use the BSA Color Guide.

It is crucial that your unit keeps its information up-to-date on to insure potential members are able to contact you. Click here for a step-by-step guide on updating your unit’s information.

Unit PR Brochure

Use local public relations to ensure Scouting continues to grow in your community. This brochure will guide you in developing a simple, effective strategy to help tell your Scouting story to the communities you serve. Download it now to get started!

Unit PR PowerPoint

Making a presentation on the Unit PR concept? Use these slides as your guide.

Press Release Guidelines and Template

Click here to view instructional materials on how to create effective press releases.

Talent Release Form

Use this form to obtain permission to use photographs or audio/video recordings of people (permission must be obtained from a parent or guardian for individuals under the age of 18).Click here.


2017 Fall Recruiting Playbook

Unit Level Playbook

2017 Cub Scout Lion Pilot Information

2017 WLACC Lion Pilot Application

Lion Pilot Resources

Lion Guide & Lion Parent Orientation Video

Youth & Adult Online Application Resources

Online Registration Council & District Guidebook

Online Registration Unit Guidebook

Webelos to Boy Scout Transition Plan

Sample Plan Template



Starting a New Scout Unit

Strengthening Youth Through Scouting

Strengthening Youth Through Scouting

This brochure is designed to give an overview of Scouting with special information for potential chartered organizations. It’s a great conversation starter and leave-behind piece. Download as a PDF, or download PowerPoint version to customize as needed for presentation purposes. Printed copies of this brochure can be ordered from bin storage through the National Distribution Center.

Download PDF

Download customizable PDF

Download PowerPoint presentation

Strengthening Youth Through Cub Scouting

  • Strengthening Youth Through Cub Scouting

    This brochure gives an overview of the Cub Scouting program designed for boys in the first through fifth grades.  Download this PDF to find out more on how Cub Scouting gives boys the opportunity to see and learn things that can’t be found anywhere else.  And most importantly, have fun!

    Flier 1

    Fliers 2 (Editable)

    Images for social media

    Strengthening Youth Through Boy Scouting

    Strengthening Youth Through Boy Scouting

    This brochure provides details on the Boy Scouting program designed year-round for boys in fifth grade through high school.  In Boy Scouting, young men will go places, test themselves, and have one-of-a-kind adventures. Download this PDF to find out more on how Boy Scouting helps build character and instill values for a lifetime.

    Flier 1

    Fliers 2 (editable)

    Images for social media

  • Strengthening Youth Through Venturing

    Strengthening Youth Through Venturing

    Venturing is a development program for young men and women ages 14 to 20 (or age 13 if they have completed the eighth grade). Venturing focuses on adventure, leadership, personal growth, and service. Download this PDF to find out more on how Venturing helps young people develop into responsible, caring adults while having fun!

    Flier 1

    Fliers 2 (editable)

    Images for social media

  • How to set up an Instagram page. Click Here (make sure to give login to multiple people for 2 deep leadership).