Unit Best Practices
Digital tools including websites and social media pages can play a critical role for your unit’s recruiting and promotional success. Today’s on-the-go parents, business people and community leaders rely on tablets and smartphones to stay connected and organized. As a consequence, many units throughout the council use websites and social media to keep Scout parents up to date and to promote activities within their communities. The council website (bsa-la.org) the webpages for your district should be considered the initial “go-to” sources for information. Social media can then point back to those sites as well as reach out to outside audiences. To help you develop the right tactics for your unit, we’ve put together these best practices and examples collected from fellow Scouters in our council. Another great resource is National BSA’s Social Media Hub: http://scoutingwire.org/marketing-and-membership-hub/social-media/.